Speaking of NPR, here’s a fascinating piece. Could NPR bypass local stations altogether and distribute straight to listeners via iPhones, computers and other channels? Called disintermediation — high schoolers, SAT word alert! — this process of cutting out the middle man was successfully executed by Radiohead with In Rainbows in 2007. Could NPR follow suit?
“NPR could be the next player to go “all-in” with a digital strategy.
“All the pieces are in place for NPR – rabid fans, terrific brand, strong content, multiple revenue streams, and a digital strategy that is firing on all pistons.”

No comments
Comments feed for this article
Trackback link: http://www.rodneygibbs.com/music/is-npr-the-next-radiohead/trackback